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 What is this?
What is this?
The portfolio system allows you to easily save all of your favorite design products to one account from leading design web sites representing over 100,000 products.
The portfolio system is being launched on 1stdibs, Architectural Digest's new shopAD and The New York Design Center. Atlanta Decorative Arts, Michigan Design Center and Philadelphia's Market Place Design will be available by the end of summer.
Searching for your project has never been easier. When you see the simply roll your mouse over it and you can add items to your portfolio. The system lets you save items by room and will automatically add them to a search by category, allowing you to create a searchable database of your favorites.
Additionally, Designers and Architects can create separate password-protected client folders and save items to an on-line design library.
Once saved to your account all of the products within the system will have links, phone numbers and email addresses for the dealers and showrooms allowing you to connect directly with the source.
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Intrigued attendees listen carefully to “Connected” panelists
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Karen Rowe and Judith Stockman of Urban Archaeology with Kate Kelly Smith of House Beautiful
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“Connected” panelists, Elizabeth Closmore integrated marketing for House Beautiful, Brad Ford founder of Brad Ford ID and Designtherapy.com, Alix Lerman director of marketing for The New York Design Center, Jan MacLatchie president of Jan MacLatchie Brand Strategist and moderator Michael Tavano founder of Michael Tavano Design.
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The Michael Tavano showroom twitter page, being constantly updated throughout the conversation.
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Designers Matthew White, Kirsten Brant and Frank Webb
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Elizabeth Closmore, House Beautiful and Jennifer Powell, Kravet
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< click here for the NYDC Events archive >
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“Connected”
January 28, 2010
On January 28th the New York Design Center hosted the first “Connected” event in the newly expanded Michael Tavano showroom. The conversation was moderated by designer Michael Tavano and included panelists, Elizabeth Closmore integrated marketing for House Beautiful, Brad Ford founder of Brad Ford ID and Designtherapy.com, Alix Lerman director of marketing for The New York Design Center and Jan MacLatchie president of Jan MacLatchie Brand Strategist.
Eager design enthusiasts joined the discussion that focused on favorite websites, online digital language and how being "connected" is beneficial to the design industry. Twitter, Facebook and well-educated blogs were the main focus of the discussion and all panelists agreed that this new online community is an essential part of their business and everyday interactions.
Highlights from the discussion:
Elizabeth Closmore stated, House Beautiful understands that “people don’t want to do business with a business, they want to do business with a friend, and therefore we use social media to expand our brand and to add personality to the pages of our magazine.”
Brad Ford explains one of the benefits of his successful design-oriented blog “it has helped me get my name out there. I’ve had clients view my blog; they liked what they saw and called for a consultation”
Alix Lerman believes that “social media helps a company create a 'well-rounded' identity. Our company, the NYDC tweets about a broad range of interesting topics, not just things that are specifically brand related. These topics would not normally be included on our website but allow us to connect with our community through a different outlet.”
Jan MacLatchie spoke from experience, “In the high-end world, which we are all a part of, you will always gain the most clients via word of mouth, but you gain credibility from your list of Facebook friends.” “Twitter and Facebook are all about sharing. It filters information that you are interested in and allows you to learn more about people and what everyone's talking about. It keeps me and my clients in the know.”
"Just do it!” was the consensus of the social media discussion, “jump in with both feet.” There are so many free outlets and opportunities offered through the internet, that one should take advantage of. It’s a give and take relationship that requires devotion, but is a fantastic way to create credibility and allow people to learn about you and your brand.
Be sure to check www.nydc.com and/or NYDC Twitter Page for more information regarding our “Connected” series.
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