industry NEWS
ALFREDO PAREDES AT HOME
Alfredo Paredes at Home takes readers through four of his own homes: Locust Valley, the East Village, Shelter Island, and Provincetown. Paredes reveals the key elements in his creative process, giving us access to the same tools he uses in every home to decorate rooms that feel modern even as they glamorize the past-showing us how an environment has the power to transform our very state of mind.
Paredes is celebrated for his ability to draw an entire theme from one unique item. For example, he can transform the stripe of a crisp Oxford shirt into unique upholstery perfect for the seaside, or find inspiration for a sofa’s decorative fringe in a well-worn piece of leather ranch gear. He is said to have “perfect visual pitch,” creating vignettes and rooms with an energy that feels undeniably masculine and sophisticated thanks to dark wood, iron railings, rustic fabrics, an overall patina, and soft furnishings in soothing earth tones.
“My goal has always been to create spaces that reflect a lived life,” says Paredes. “Where every object and design choice tells a story.”
A renowned designer, Paredes is the Creative Director at the helm of Alfredo Paredes Studio, executing residential, hospitality and retail interiors for the world’s most discerning clientele, and producing eponymous collections of furniture, textiles and rugs. Prior to launching his own practice in 2019, Paredes spent 33 years creating environments, experiences, and products at Ralph Lauren-most recently in the role of Executive Vice President and Chief Creative Officer.