Benjamin Moore Names Webster Green HC-130 as its Color of the Year 2027
Benjamin Moore (Suite 814), a leader in paint, color, and coatings, announced its Color of the Year 2027 as Webster Green HC-130 – a confident hue with undeniable personality; this quintessential green transcends styles and timeframes with ease. From its presence in archival hand-drawn renderings to forward-thinking points of inspiration, Webster Green HC-130 exemplifies enduring relevance and classic appeal through the ebb and flow of trend cycles while anchoring and elevating a thoughtfully curated palette of colors.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power,” said Andrea Magno, Vice President of Brand, Color, and Integrated Marketing, at Benjamin Moore. “Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected, and continually new.”
The Complete Color Trends 2027 Palette: Eight Colors Built on Enduring Design
Webster Green HC-130 is complemented by seven hues carefully curated from Benjamin Moore’s library of 3,500+ colors. From elegant pales to earthy deeps, each color holds a position in the palette whether in combination or as a standalone hue, taking cues from the past while expressing a fresh and on-trend presence today.
• White Down OC-131– Cozy off-white with featherlight softness
• Nelson Blue CW-635 – Watery pale blue that emanates casual elegance
• Shakespeare Tan 228 – A golden neutral with nuanced undertones
• Antique Copper 1169 – Warm, spiced undertones ground this sophisticated brown
• Wild Aster 1240 – A graceful pink with notes of pale gray
• Durango 2137-30 – A deep neutral with rooted olive tones
• Townsend Harbor Brown HC-64 – Grounded burgundy with classic elegance
Together, these eight colors embody Benjamin Moore’s approach to color trends: relevant for today while grounded in timeless design.
To illuminate the inspiration woven throughout this year's collection, Benjamin Moore has commissioned illustrator Tanu Vasu, whose distinctive hand-drawn artistry unveils the narrative behind the palette. Her whimsical, elegant illustrations can be found on BenjaminMoore.com.
Building on Years of Color Forecasting
The Benjamin Moore Color of the Year selection process draws on decades of design expertise and architectural trend analysis that is conducted by the Benjamin Moore Color Marketing Team. The Color Trends 2027 palette builds directly on the success of previous selections, each of which has influenced residential and commercial design standards across North America and 74 countries globally.
Explore Webster Green HC-130 and the Color Trends 2027 Palette in the Benjamin Moore Showroom in Suite 814.
