DESIGN DESTINATION LONDON x NYSID STUDENT DESIGN COMPETITION In Partnership with Rose Cumming | Classic Cloth
Design Destination London, founded by 200 Lex showroom the WELLS companies, partnered with the New York School of Interior Design to offer one student the opportunity to attend the three-day immersive design experience. This generous sponsorship, which celebrates British craftsmanship and design, was provided by Rose Cumming | Classic Cloth.
The competition invited four NYSID students to conceptualize a sitting room within an English country manor, balancing architectural preservation with creative perspective. Each design was required to incorporate Rose Cumming | Classic Cloth textiles exclusively.
A jury comprising the Rose Cumming | Classic Cloth team and guest judges Courtney McLeod of Right Meets Left Interior Design and Drew McGukin of Drew McGukin Interiors evaluated submissions based on creativity, historical sensitivity, use of textiles, functionality, and presentation.
Helit Atar-Greenfield was named the winner during a reception at the Wells Abbott showroom in the New York Design Center suite 423, where all four finalists were celebrated alongside NYSID faculty, Jim Druckman, president and CEO of the New York Design Center, and Lauren Hudson, founder of Design Destination London and owner of The Wells Companies.
As the competition winner, Helit will travel to London in January 2027 with round-trip premium economy airfare, four nights at The Sloane Club, and a $500 stipend. During Design Destination London, she will enjoy exclusive access to leading design brands, behind-the-scenes tours, and opportunities to connect with the international design community.
NYSID Student Participants:
Helit Atar- Greenfield (winner)
Phyllis Lam
Delainey Farris
Malinda Crowley