showroom NEWS
Brunschwig & Fils x Ladurée- A Sweet Collaboration!
As an iconic design destination in New York City, The New York Design Center loves collaborations that celebrate both design and the rich city we call home– at perhaps one of our favorite times of the year! Beloved designer brand Brunschwig & Fils (suite 210) new collaboration with Ladurée does precisely this, bringing a bit of Parisian style to New York City by showcasing two custom prints made for Ladurée and their new landmark boutique at Rockefeller Center’s Channel Gardens.
In this exclusive partnership, the two French heritage brands, Ladurée and Brunschwig & Fils have come together to create a one-of-a-kind design experience at the new Rockefeller Center location. The two prints by Brunschwig & Fils, known for its renowned textiles and wallcoverings, adorn the NYC boutique and a new macaron box created to celebrate the new store’s opening. The Castellane Print and Maubec Stripe, are drawn from the brand’s extensive archive of historic textiles and reimagined in a bespoke color palette of Ladurée’s signature greens. Specifically, the Castellane Print is a stylized adaptation of an early French 20th-century chintz fabric document that was inspired by 17th-century Indian palampores depicting classic Tree-of-Life floral motifs. These designs highlight Brunschwig & Fils’ artistry as a leading textile and print house, bringing to life its exclusive collaboration with Ladurée.
“It has been a privilege to partner with Ladurée on this exciting project and to create a new and exclusive design that represents our brand while celebrating their heritage as well,” says Stephen Elrod, Brunschwig and Fils’ Creative Director. “We are thrilled to see our documentary floral pattern, and its coordinating classic stripe, showcased in such a beautiful and significant New York City space where interior decoration aficionados will recognize our iconic name and distinctive designs.”
“We are thrilled to extend Ladurée’s footprint to such an iconic New York City destination. Gifting and the art of celebration have always been at the heart of our brand, and we are excited to partner with Brunschwig & Fils to bring that spirit to life through design,” says Katina Dermatas, CEO of Ladurée US. “Opening at Rockefeller Center, especially during the holiday season, is the perfect expression of that spirit. This new boutique is both a landmark moment for Ladurée and an invitation for New Yorkers and visitors alike to celebrate with us, Parisian style.”
The special edition macaron box will be available in the new store and online across the US in December 2025 a perfect way to bring a bit of Brunschwig & Fils style to your holiday gifting.
Brunschwig & Fils was founded in France in 1880 as a tapestry-weaving mill. Brunschwig & Fils has evolved into the interior design world’s most prestigious source for exclusive fabrics, wallpapers, trimmings, furniture and carpet, with a distinct point of view. Shop the Brunschwig & Fils collecation at the Kravet Workspace, suite 210 at 200 Lex.
