Fermob, the French outdoor furniture manufacturer, announces an updated version of its Colorarium digital tool to experience the brand’s 2021 collections.
Launched late last year, Colorarium, an augmented reality innovation developed in response to the pandemic, brings together designers, factory workers, and customers digitally that highlights exciting details about the brand’s newest collections in a vibrant ecosystem. Colorarium enables architecture and design professionals to explore products, specifications, and colors by hovering over branded features, small leaves, onscreen. The digital show also weaves in behind-the-scenes videos describing how items were conceived and manufactured.
A unique interactive experience guided by real people, users can schedule a tour with a Fermob representative who walks them through various accessories, lights and pieces of furniture in three garden settings. To schedule a tour to experience the 2021 collections, register at fermob.show/register.