Skram Furniture Opens Flagship Showroom at 200 Lex
The 2,500 sq. ft. space at the New York Design Center aims at providing a deeper client experience by laying bare the process underlying the product.
Skram, manufacturer of heirloom modern furnishings, believes the bond between people and planet runs directly from its sustainable factory floor right to the showroom. This ethos is realized in the opening of Skram’s flagship experiential showcase.
Unlike a conventional showroom experience, the intent with Skram NYC is to bring to light the fabrication processes that created the pieces on display, rather than only featuring the refined outcomes in a simulated context. This encourages engagement with the beauty in every step–process to product–from nature’s raw materials to the distillations that define the Skram brand.
Regarding the experiential space, Jacob Marks, Founder and Lead Designer of Skram, states, “Of course, we feature specimen examples of the finished product, but we add to this a ‘deconstructed’ aspect where we highlight the beauty of what you may not see. . .the process, the details. It’s a bit playful, but it’s serious, too. It’s an opportunity for us to engage with our clients on a higher level.”
While a broad array of the range will be exhibited at Skram NYC, the brand showcases three newly launched products that epitomize a commitment to sustainable hand-crafted quality at scale: the V4 armchair, the Piedmont P33 dining table, and Bolota Capture stool.
All three new products are singular stories. The V4 armchair is the latest in a long personal design exploration for Marks; the Piedmont dining table draws inspiration from the region of North Carolina where Skram is based, and the Bolota Capture Stool takes its name from the Portuguese word for ‘acorn’.
Check out the new showroom and new product introductions below and visit Skram Furniture on the 8th Floor of the New York Design Center.